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LIQUID MARKETPLACE

VIDEO SERIES

Branded video series for Liquid MarketPlace to strengthen online presence, increase audience engagement, and drive traffic to the company’s website for products such as collectible cards and NFTs.

 

  • Edited content from social media influencers to align with brand standards and maintain visual consistency.

  • Curated and incorporated stock footage to support and enhance narrative moments.

  • Created custom illustrations and motion graphics to elevate production value and viewer interest.

  • Added subtitles and on-screen text to improve accessibility and optimize viewer retention.

The Context

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During Toronto Pride 2025, ACT introduced Doxy-PEP as an STI prevention initiative, culturally aligned communication.

The Challenge

Translate clinical STI prevention into culturally authentic Pride communication without compromising medical trust.

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Logo Usage

Creative Direction

The visual system intentionallymoved away from institutional health aesthetics, adopting nightlife-inspired typography, high-contrast orange, and expressive character illustration to reduce stigma while maintaining medical clarity.

The Role

  • Concepted and led full visual identity system

  • Designed modular logo and typographic system

  • Directed multi-channel rollout across print, packaging, and digital

Design Strategy

Night Visibility

High-contrast orange ensured legibility in low-light Pride environments.

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Cultural Credibility

Expressive illustration and direct tone replaced institutional aesthetics.

 

Scalable System

Structured to adapt across print, packaging, and digital touchpoints.

Project Highlights

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Social media adaptations

Print poster

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Condom & lubricant packaging system

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Awareness Sticker

The Results

Enabled QR-based access to ACT prevention resources during live events.

Established a cohesive harm reduction identity across Pride distribution points

Created a modular system adaptable for future ACT initiatives

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