Visual identity for the eighth annual Media Rally, a one-of-a-kind advertising competition held in Brasília, Brazil. Centered around the theme “Everyone Has a Tacky Side,” the event invited participants to embrace humor and creativity by dressing as exaggeratedly tacky characters of their choice.

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The competition unfolded as an interactive city-wide scavenger hunt, with teams deciphering clues to discover hidden prize locations. The team that completed the challenge in the shortest time was crowned the winner.